Published on March 23, 2022 – Unhealthy food choices and insufficient physical activity are more common in adults with a low socioeconomic position, leading to an increased risk of cardiovascular disease. The Supreme Nudge intervention tries to achieve long-term behavioral change in this target group.
Within the Supreme Nudge research project, a supermarket intervention has been developed in which the store environment is arranged in such a way that healthy food choices become the easy choice by means of nudging and pricing strategies. This is combined with an intervention in which participants receive tailored coaching messages through a smartphone app to encourage them to walk more. This mobile walking coach gives users real-time feedback on the number of steps they have already taken and context-specific advice on walking opportunities in their surroundings. For example, a user will receive an encouragement to go for a walk in a nearby park to meet his or her daily step goal whenever the app registers that he/she is within close proximity.
Curious about the entire protocol of the Supreme Nudge trial? Read more about it here:
Stuber, J. M., Mackenbach, J. D., De Boer, F. E., de Bruijn, G. J., Gillebaart, M., Harbers, M. C., … & Beulens, J. W. (2020). Reducing cardiometabolic risk in adults with a low socioeconomic position: protocol of the Supreme Nudge parallel cluster-randomised controlled supermarket trial. Nutrition Journal, 19(1), 1-19.
Paper: https://doi.org/10.1186/s12937-020-00562-8
Project: www.supremenudge.nl
Supreme Nudge is coordinated by the Amsterdam UMC, location VU University, and includes partners from the VU University, University of Amsterdam, Utrecht University Medical Center, Utrecht University, the Dutch Nutrition Center, Te Velde Research, Nynke van der Laan (ICT developer), Duwtje (creative designers) and supermarket chain Coop. The research project is funded by the Dutch Heart Foundation and ZonMw.