Background and design of Supreme Nudge project now online

Published on July 23th 2018 – The research project Supreme Nudge, which will be conducted by a large consortia consisting of several Dutch universities, companies, and organizations, is a five-year project which attempts to prevent (risk for) cardiovascular disease in adults from lower socio-economic status. How this will be achieved, is now available in a new online publication.

In the Supreme Nudge project, new techniques and collaborations will be used to gain new insights into the prevention opportunities for cardiovascular diseases in an important risk group. This will be done using a stepwise approach, where in the first phase preferences and characteristics of the target group will be assessed. After this, the application of mobile apps and virtual reality settings will inform the design of effective intervention components, which will be investigated in a series of pilot tests. In a next phase, the most effective intervention components will be implemented in a large trial, after which the final phase will investigate how these elements can be implemented and upscaled to larger settings.

ACHC members Hans Brug and Gert-Jan de Bruijn are involved in the Supreme Nudge project.

Read more?

Lakerveld, J., Mackenbach, J., de Boer, F., Brandhorst, B., Broerse, J., de Bruijn, G., … Beulens, J. (2018). Improving cardiometabolic health through nudging dietary behaviours and physical activity in low SES adults: design of the Supreme Nudge project. BMC Public Health, 18(1), 899.

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Link to project: