dr. Nynke van der Laan


  • Faculty of Social and Behavioural Sciences
    CW : Persuasive Communication
  • Nieuwe Achtergracht  166
    1018 WV  Amsterdam

Name: (Laura) Nynke van der Laan
MSc: 2009, Nutrition & Health, Wageningen University and Research
PhD: 2013, UMC Utrecht
Promotor: M.A. Viergever (UMC Utrecht), D.T.D. de Ridder (UU)
Co-promotor: P.A.M. Smeets (UMC Utrecht)
Interests: I am generally interested in the mechanisms through which persuasive communication can change behavior. More specifically, I am interested in how health communication can facilitate dietary self-control and thereby stimulate healthy eating behavior.
Research: The primary question that covers my work is how we can move people to make healthier food choices. My research has focused on how self-control, i.e., favoring healthy over tasty but unhealthy foods, comes about in the brain and the role of (visual) attention in the food choice process. I also assessed the effects of state (e.g., sleep deprivation/hunger) and trait (personality) factors on food choice. Another stream of research focused on the differences between children and adults in how they make food choices. To investigate the mechanisms underlying behavior change I assessed effects of several media (packaging, banners, advertisements, audiovisual commercials) on consumer choice. I am highly interested in the application of novel technologies and media, like virtual reality, fMRI, eye-tracking and apps.
Teaching: Health Communication, Experimentation in Social Science, Master thesis supervision.