- Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
- Nieuwe Achtergracht 166
1018 WV Amsterdam
Name: Gert-Jan de Bruijn
MSc: 2002, University Utrecht
PhD: 2007, Maastricht University
Interests: My research expertise and interest focus on the integration of communication technologies and behavior change with regard to health promotion. My main interests focus on theory testing and development of interventions for exercise and physical activity, dietary intake, smoking and alcohol consumption and sexual health. Within these domains, I employ experimental and survey designs, meta-analyses, and increasingly artificial intelligence.
Research: I am principal investigator, work package leader, and co-applicant of research projects integrating new communication technologies with health. These projects include topics such as chatbots/conversational agents to promote physical activity and sexual health, the use of virtual realities to stimulate healthy dietary intake and healthy food purchases, and influence smoking behavior, and big data analyses on health and health information on these new media. These projects are funded by amongst others ZonMw, NWO, the Netherlands Heart Foundation, and the Diabetes Foundation. I am a member of the editorial team of the European Journal of Health Communication and associate editor at BMC Psychology.
Link: UvA profile