Evaluation of Instrumental, Affective, and Self-Regulatory Messaging

Nonexperimental research has shown that instrumental attitudes (what do I think about the behaviour), affective attitudes (what do I feel about the behaviour), and self-regulation variables (when and how should I do the behaviour) are important predictors of health behaviour (such as physical inactivity) and non-health related (such as curbside recycling) behaviours. The aim of this project is to develop and experimentally test the persuasive effects communication strategies that target these attitudes and self-regulation variables for decreasing sedentary behaviours (minimizing the amount of time people sit behind a desk during office hours) and increasing recycling behaviours (curbside recycling and dropping off materials at recycle location centres). The project is a collaboration between University of Amsterdam, University of Victoria, University of British Columbia, University of Leeds, and Queen’s University Ontario.

Research team: Prof. Dr. Ryan Rhodes (University of Victoria, projectleider)
Dr. Mark Beauchamp (University of British Columbia)
Prof. Dr. Mark Conner (University of Leeds)
Navin Kaushal (University of Victoria, Ph.D. candidate)
Amy Latimer-Cheung (Queen’s University Ontario)
Dr. Gert-Jan de Bruijn
Status: Ongoing since 2012
Funding: Social Sciences and Humanities Research Council