Health promotion for low-literate adolescents: effects of a school module on alcohol and tobacco

Low-educated adolescents with learning difficulties drink and smoke more than other adolescents. How can this target group be effectively educated about alcohol and tobacco? In this project, this is studied among 12-15 year old adolescents who follow schools for special education or adolescents at pre-vocational schools who receive special attention. Seven experiments are performed that test various variations of a school health education lesson on either alcohol or tobacco. This project has three research lines:
(1) Is narrative or informative health education more effective? Within this line, we also tested the combination of informative education with testimonials.
(2) is written or audiovisual health education more effective?
(3) Are short sentences or long sentences that use connectives more effective ? (note that connectives are words that connect two sentences and indicate causal relations between the two parts of the new combined sentence)

Research team: Simon Zebregs (PhD student)
Dr. Anneke de Graaf (PostDoc)
Prof. Bas van den Putte and Prof. Peter Neijens (promotoren)
Status: Completed, see dissertation Is it how we tell them about alcohol? The role of presentation formats in health education materials for lower educated students
Funding: NWO (Program Comprehensible Language and Effective Communication)