Word of Mouth

In this research area, we study the effects of health-related communication between individuals.

Health communication does not only involve organizations communicating information via various media outlets to the public, but also involves how the general public communicates about health amongst each other. In fact, conversations between people is the most fundamental form of communication. This involves both offline and online peer-to-peer communication, parent-child communication, and teacher-student interaction. We study how interpersonal communication influences health behavior and interferes with exposure to health interventions. We also examine how what constitutes health beneficiary interpersonal communications and how these can be stimulated.