In this research area, we study the effects of the intertwining of health communication with entertainment.
Health communication often aims to inform and persuade people, yet one downside of these persuasive attempts is that people may react negatively to health-threatening information by ignoring or downplaying health messages that aim at changing their behavior. This may even cause boomerang effects. We examine how the persuasive effects of health messages can be increased by embedding health communication in entertainment. This may be because people put their defences down more easily when they are being entertained rather than educated. Examples of entertainment media used for health communication are popular television shows, videos, soaps, dance, online games, and books, among others. Entertainment communication also involves using entertainment, for instance theatre, to improve communication with patients with dementia, with the final aim to increase their quality of life and well-being.