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Amsterdam Center for Health Communication
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  • Hendriks, H., & Strick, M. (2019). A laughing matter? How humor in alcohol ads influences interpersonal communication and persuasion. Health Communication

Hendriks, H., & Strick, M. (2019). A laughing matter? How humor in alcohol ads influences interpersonal communication and persuasion. Health Communication

https://www.tandfonline.com/doi/full/10.1080/10410236.2019.1663587

Tags: Leefstiijlcommunicatie, Hanneke Hendriks, word_of_mouth

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