Health news sharing on social media

Brief Project Description

In this project, use surveys, lab experiments, and functional neuroimaging (fMRI) to understand the psychological and

neural mechanisms that explain how people make decisions about sharing health information on social media.

Associated ACHC researchers: Dr. Christin Scholz

Related Publications

Scholz, C., Baek, E. C., O’Donnell, M. B., & Falk, E. B. (2020). Decision-making about broad- and narrowcasting: A neuroscientific perspective. Media Psychology, 23(1), 131-155.

Baek, E. C., Scholz, C., O’Donnell, M. B., & Falk, E. B. (2017). The value of sharing information: a neural account of information transmission. Psychological science, 28(7), 851-861.

Scholz, C., Baek, E. C., O’Donnell, M. B., Kim, H. S., Cappella, J. N., & Falk, E. B. (2017). A neural model of valuation and information virality. Proceedings of the National Academy of Sciences, 201615259

Available Materials

-Analysis scripts and data associated with publications:

-Study materials:

Opportunities for Using these Materials

All materials can be used for research and study purposes under the condition that the source of the materials and the associated publications are cited. All materials provided here are available for researchers or students interested in conducting replication studies, reproduce the original analyses, or conduct follow-up work.

Please contact Christin Scholz ( with any questions about the materials, if you are interested in collaboration or student internship opportunities.