Chan, H. Y., as Boksem, M., Venkatraman, V., Scholz, C., Vo, K., & Smidts, A. (2023). Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and their Temporal Dynamics. JOURNAL OF MARKETING RESEARCH. https://doi.org/10.1177/0022243723119431
Chan, H. Y., as Boksem, M., Venkatraman, V., Scholz, C., Vo, K., & Smidts, A. (2023). Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and their Temporal Dynamics. JOURNAL OF MARKETING RESEARCH. https://doi.org/10.1177/0022243723119431